Guide to a Successful Direct Mail Campaign

• Target a List of Recipients – Current clients and prospective clients within your target market serve as recipients.

• Ensure your Correspondence Contains – Your logo with tag line; contact info; a specific offer of goods or services.

• The Offer is for a Limited Time – Recommend acting on the offer by a specific date.

• All Mailed Correspondence Contains Your Logo and Company Colors.

• Lumpy Mail will Increase Response Rate – An envelope with a logo item enclosed raises the curiosity of the recipient.

• Time the Parcel Based on Season/Day of the Week – Send more often going into season.  Time mailed piece to arrive mid week.

• Test the Timing by Including You Address on the Mailing List.

• Alternate Envelope with Postcard – Along with other methods of maintaining contact: email, phone calls, personal meetings.

• Follow-up with Recipients – Touch base soon after the mailed piece hits.

• Direct Mail – Is extremely targeted.  Even in an electronic age, direct mail is extremely targeted and more apt to be read and acted upon.