Guide to a Successful Trade Show:

• Know the Program of Attendees – You want to be certain you’ll reach your targeted audience.

• Plan an Objective for the Show – An example may be a specific number of qualified leads.

• Promote Your Participation – Market your booth to current and prospective clients.

• Know Booth Size and Layout – Plan your booth prior to the show; photograph the desired look; physically set as in photo at the show.

• Use Prominent Signing to Identify Your Company – A large professional sign works best.

• Design a Contest for Booth Excitement and to Generate Leads – Contest participants have lead potential for your business.

• Order Point of Purchase Marketing Materials from Suppliers – This material may be used to decorate your booth or as handouts for clients.

• Seek Trade Allowances from Suppliers – Often your sources will provide dollar allowances in exchange for featuring their products.

• Break Down Barriers Between You and Prospective Clients – Invite people into your booth space, or stand outside your booth to converse.

• Table Covers – Are available, decorated with your logo.  Custom logo mats also feature your logo, while adding comfort and an elegant look.

• Appearance Counts – Wear professional attire decorated with your company logo; wear shoes that are stylish but comfortable. 

• Provide Plenty of Company Marketing Material – Suggestions of logo items include: Pens; pads; magnetic business cards; rulers; bookmarks; mouse pads; letter openers; stress balls; hard candy; bottled water; mugs; tote bags; lanyards.  A CD/DVD can contain your company literature.

• Follow-Up After Events and Touch Base with contacts within two weeks.

• Plan for the Future – If the show was successful, plan to participate in additional shows within your trade area.